Marketing Strategy Analysis in an Efforts to Attrack Customers' Interest in Choosing Sajadah Savings at KSPPS BMT NU, East Java Branch, Tegalampel, Bondowoso

Abstract

This research was conducted at KSPPS BMT NU East Java Tegalampel Bondowoso Branch. The purpose of this study was to marketing strategy analysis in an efforts to attract customers' interest in choosing of sajadah savings members. This study uses a qualitative method with a descriptive approach. The data used in this study are primary data and secondary data. Primary data was obtained through interviews and observations. Secondary data are in the form of documents related to marketing strategies efforts to attract customers interest in choosing sajadah savings. BMT carries out promotional strategies, products, prices, places, processes, people and physical evidence to attract customer interest. The results of the study provide information that the marketing strategy carried out by BMT was implemented well but still needs to be evaluated to obtain maximum results.